Instead of sending a form letter to visitors some churches are finding success at sending out a newsletter for four weeks. These are usually one page front and back. Each newsletter has a short general interest article, a thank you again for visiting, nightlight of one or more ministries and a word of encouragement from the pastor. Many also mention a monthly get to know the staff desert where they can come with others and meet the leaders of the church and ask questions that they may have.
From "Dynamic Community Outreach"
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