by Rusty Ford
I recently read a post by The Evangelism Coach. I really enjoy reading his blog. The title of the blog post was "Evangelism without discipleship is incomplete" It was an interesting post and I do not disagree with most of what is in it. But there is one problem.
We are not called to make converts. We are called to make disciples.
I would contend that evangelism without discipleship is not evangelism at all.
The commission that Jesus gave before He left did not say "go into all the world and make converts, baptize them if you want and do not worry about teaching them anything for I will be with them". Unfortunately this is how so much of the church today treats evangelism. The commission is to "make disciples baptizing them and teaching them all things"
Some how too many think that if people come to church they are being discipled. It appears that much of the church thinks if we can get them to come down the isle, raise their hand, look up at the pastor or say a prayer we have done our job.
Friday, October 25, 2013
Saturday, September 21, 2013
Dynamic Community Outreach: Community-Outreach.com
Dynamic Community Outreach: Community-Outreach.com: Check out the changes to the outreach site. I have changed the format into a blog. Most days I post new ideas about ways to reach our community. Ideas include outreach events, news, social and community outreach.
by Rusty Ford
by Rusty Ford
Community-Outreach.com
Check out the changes to the outreach site. I have changed the format into a blog. Every day I post new outreach ideas. Because it is in the form of a blog you can comment on any idea, post your own ideas or share it with others.
http://www.community-outreach.com/
http://www.community-outreach.com/
Tuesday, September 3, 2013
Dynamic Community Outreach: Church Building Disability Checklist
Dynamic Community Outreach: Church Building Disability Checklist: It is important that your church be accessible to people with disabilities. There are many things that you may not think about.
by Rusty Ford
by Rusty Ford
125 ways to be missional in your community
You have seen lists of how to be missional here and there across the
internet. Virge Network has put together an E-book with many ways to be
missional.. It is a short book but each
chapter has an intro to each list.
Church Building Disability Checklist
It is important that your church be
accessible to people with disabilities. There are many things that you
may not think about. Here is a check list to get you started. There are
some things on the list that you can not do because of existing building
construction such as the width of hallways or the slope of walkways.
There is a pretty complete checklist at the link below.
There is a pretty complete checklist at the link below.
Tuesday, August 27, 2013
Dynamic Community Outreach: Developing a Special Needs and Disability Coordina...
Dynamic Community Outreach: Developing a Special Needs and Disability Coordina...: Developing a Special Needs and Disability Coordinator is a powerful way to reach out to your community. Few churches have the resources to meet many of the social, economic or physical needs of many in the community. This position enables the church to know where to send someone if they are not able to meet a persons need.
by Rusty Ford
by Rusty Ford
Developing a Community Resource Coordinator
Developing a Community Resource Coordinator
This is one of the most powerful outreach tools I know of.
This post is from my book
“Dynamic Community Outreach: 250 unique ways to reach your community”.
“Dynamic Community Outreach: 250 unique ways to reach your community”.
Developing Community Resource
Ministry
Ministry
I am starting the book with one of the greatest
tools I know for a church to use to effectively reach out into its
community. You will see throughout this book that there are hundreds of
ways for a church to reach out into the community. As you reach out,
you need to have tangible ways to connect with the people you meet. I
will discuss different types of ways of connecting with people with the
different types of outreach mentioned in the book. No matter what
outreach you participate in, you will meet many people that have serious
family needs. This chapter spells out a way to be ready to help anyone
you meet get in touch with the services they need.
Tuesday, August 20, 2013
Dynamic Community Outreach: Reaching your community through your website.
Dynamic Community Outreach: Reaching your community through your website.: Reaching your community through your website. By Rusty Ford The church website is one of the most valuable outreach tools there is. I ...
Reaching your community through your website.
Reaching your community through your website.
By Rusty Ford
By Rusty Ford
The church website is
one of the most valuable outreach tools there is. I see very few good
church websites as far as outreach is concerned. In fact I did a search
for about 100 churches in my area and less than half even had a webpage.
Some are just bad while some do a good job of meeting the needs of the
congregation. There are a very few that do a good job communicating to
the community. Two important questions to ask are “Why would anyone
outside our church want to look at our webpage?” and “What can we do to
make our website inviting to those who do not go to our church?”
Any church committed to reaching their community should not be content having a good website; they should desire having a great website. A great website is one that is beautiful, easy
to navigate, speaks to the church community, Christians moving into the
area and speaks to the community. Many people looking for a church look
at the church website before coming; so it is important to have all the
information that they will need to make the decision to visit your
church.
Monday, August 19, 2013
Dynamic Community Outreach: Tips for effective church websites
Dynamic Community Outreach: Tips for effective church websites: Tips for effective church websites One of the most important things you must do in community outreach is to develop a top notch website. ...
Tips for effective church websites
Tips for effective church websites
by Rusty Ford
One of the most important things you must do in community outreach is todevelop a top notch website. I am stunned at how many churches do not have
a website. A majority of people in most areas are going to visit your website
before they visit your church. Many people do an internet search for churches in
their area, if you do not have a website they will not find you. Below is simply
the best article I have ever seen on what needs to be included in an effective
website.
The information below comes from
www.InternetEvangelismDay.com.
The green extra links takes to articles about the subject.
- Most church websites are designed entirely for
their members, or unwittingly exclude non-Christians because of their choice
of language and content.
This is the main reason why church websites fail to reach into the
community. It is a tragic missed opportunity. Biblical communication
requires that we move over to where the non-Christians are, rather than
expecting them to make the journey.| Extra
- A good church site must communicate with three very
different target groups:
• The church members
• Christians moving to the area who are looking for a new church
• non-Christians in the community
“Visitors are increasingly checking out churches online before walking in to
a service,” says Tom Harper of ChurchCentral.com.| Extra
Read more all 81 tips with links to much more information.
http://community-outreach.com/outreach-evangelism-and-discipleship/tips-for-effective-church-websites/#ixzz2cSWub000
Tuesday, August 13, 2013
What would a church spy say about your church? Read more: http://community-outreach.com/outreach-evangelism-and-discipleship/what-would-a-church-spy-say-about-your-church/#ixzz2bssXEakJ
What would a church spy say about your church?
Here is an article I found
very intriguing. It is written by Chuck Lawless who is the head of the
Lawless Group church consulting. The eight questions the consulting
spies answer are crucial to any church that wants to grow. If one of
these spies came to your church what would their response be?
Read more: http://community-outreach.com/outreach-evangelism-and-discipleship/what-would-a-church-spy-say-about-your-church
Tips for effective church websites
Tips for effective church websites
One of the most important things you must do in community outreach is todevelop a top notch website. I am stunned at how many churches do not have
a website. A majority of people in most areas are going to visit your website
before they visit your church. Many people do an internet search for churches in
their area, if you do not have a website they will not find you. Below is simply
the best article I have ever seen on what needs to be included in an effective
website.
The information below comes from
Read more: http://community-outreach.com/outreach-evangelism-and-discipleship/tips-for-effective-church-websites/#ixzz2bssGmRtX
Benefit from People Copying Your Blog Posts.
by Rusty Ford
If you are like me, you spend a significant amount of time writing for your blog. We all know that people copy our content and post it on their sites, blogs, emails and social media like Facebook. I personally do not have a problem with this. I even invite people to do this as long as they credit back to the original article. Whether or not you want people to copy your material it is going to happen. In fact well over half of all content on the Internet is copied from another site. The question for me was how can I encourage other people to link back to my content.
If you are like me, you spend a significant amount of time writing for your blog. We all know that people copy our content and post it on their sites, blogs, emails and social media like Facebook. I personally do not have a problem with this. I even invite people to do this as long as they credit back to the original article. Whether or not you want people to copy your material it is going to happen. In fact well over half of all content on the Internet is copied from another site. The question for me was how can I encourage other people to link back to my content.
Can Your Church Afford to Reach Out to its Community Read more: http://community-outreach.com/outreach-evangelism-and-discipleship/163/#ixzz2bsrhN5y6
Can Your Church Afford to Reach Out to its Community
by Rusty Ford
by Rusty Ford
Budgeting for
Outreach
Outreach
One of the major problems I see with churches and outreach
is budgeting. One of the major reasons that many churches spend so little time
reaching out to their communities is they do not have the money. One of the
reasons for this is that is not important enough to put in the budget. It is not
important enough to put in the budget because it is not a significant part of
the vision and strategic mission of the church for its community. We budget for
children’s ministry, mens and women’s ministry, missions and building costs and
salaries. I find it interesting that I have seen many a budget that includes
foreign missions and not a penny for local missions. Even more interesting is
seeing money for local missions for groups outside the communities outside the
area the church is located in and not any for local outreach.
is budgeting. One of the major reasons that many churches spend so little time
reaching out to their communities is they do not have the money. One of the
reasons for this is that is not important enough to put in the budget. It is not
important enough to put in the budget because it is not a significant part of
the vision and strategic mission of the church for its community. We budget for
children’s ministry, mens and women’s ministry, missions and building costs and
salaries. I find it interesting that I have seen many a budget that includes
foreign missions and not a penny for local missions. Even more interesting is
seeing money for local missions for groups outside the communities outside the
area the church is located in and not any for local outreach.
The Birth Phase of Strategic Community Outreach
The Birth Phase of Strategic Community Outreach
by Rusty Ford
In the last three posts on strategic community outreach I have talked about the general concept of strategic community outreach, the conception stage and the pregnancy stage. In the conception stage you conceive the vision of how you are going to reach your community. The pregnancy stage is where vision grows and develops as you encompass this vision into every aspect of your church. The birth stage is where you put all of this into action.
by Rusty Ford
In the last three posts on strategic community outreach I have talked about the general concept of strategic community outreach, the conception stage and the pregnancy stage. In the conception stage you conceive the vision of how you are going to reach your community. The pregnancy stage is where vision grows and develops as you encompass this vision into every aspect of your church. The birth stage is where you put all of this into action.
Strategic Community Outreach “The pregnancy Stage”
Strategic Community Outreach
“The Pregnancy Stage”
“The Pregnancy Stage”
By Rusty Ford
The pregnancy phase is where there the vision takes place
and develops. Since you have now developed the vision that the entire church is
going to be built on this is the steps to putting it into action. Step six
through nine carry you up to the birth stage. This is where you restart the
church built on the new vision. Just like in an natural pregnancy there is a lot
of growth that has to happen before life is to spring out off the womb.
and develops. Since you have now developed the vision that the entire church is
going to be built on this is the steps to putting it into action. Step six
through nine carry you up to the birth stage. This is where you restart the
church built on the new vision. Just like in an natural pregnancy there is a lot
of growth that has to happen before life is to spring out off the womb.
Tuesday, July 23, 2013
Dynamic Community Outreach: Strategic Community Outreach the Conception
Dynamic Community Outreach: Strategic Community Outreach the Conception: Strategic Community Outreach the Conception http://community-outreach.com/ outreach-evangelism-and-discipl eship/
Strategic Community Outreach the Conception
Strategic Community Outreach the Conception
http://community-outreach.com/ outreach-evangelism-and-discipl eship/
http://community-outreach.com/
Saturday, July 20, 2013
Is Your Church Ready to Die to Reach Its Community
Is Your Church Ready to Die to Reach Its Community
By Rusty Ford
Time to die and time for new birth
Very truly I tell you, unless a kernel of wheat falls to the ground and dies, it remains only a single seed. But if it dies, it produces many seeds.
John 12:24
This series is about strategic community outreach. As mentioned in the previous post this serious is based on my book “Revitalizing Your Church Trough Dynamic Community Outreach”. The book is based the concept of strategic community outreach and applies it churches that are not growing, stopped growing, never grown or is reducing in size. Many times the best way to change the direction is to let the church die and replant it. This does not mean you close the doors and give it to someone else. It does mean that the leadership forgets everything that has been done in the past and treats the church as a strategic church plant. You stop what you are doing and start over from the beginning.
Read the rest of the blog post here
By Rusty Ford
Time to die and time for new birth
Very truly I tell you, unless a kernel of wheat falls to the ground and dies, it remains only a single seed. But if it dies, it produces many seeds.
John 12:24
This series is about strategic community outreach. As mentioned in the previous post this serious is based on my book “Revitalizing Your Church Trough Dynamic Community Outreach”. The book is based the concept of strategic community outreach and applies it churches that are not growing, stopped growing, never grown or is reducing in size. Many times the best way to change the direction is to let the church die and replant it. This does not mean you close the doors and give it to someone else. It does mean that the leadership forgets everything that has been done in the past and treats the church as a strategic church plant. You stop what you are doing and start over from the beginning.
Read the rest of the blog post here
Introduction to Strategic Community Outreach
Introduction to Strategic Community Outreach
by Rusty Ford
I am starting a new series on strategic community outreach. During this series I will share the 10 steps of strategic community outreach, the stages of implementing them and examples of how they are implemented.
As your read the series you might think that this sounds missional and you would be right. It is a blending of traditional with missional with a well thought out strategic plan for reaching the community. Most of what I have seen in traditional is attractional, bring the people to us. Most of what I have seen in missional is let’s take ministry or church out where they are. In strategic community outreach you are open to both and look for every way to reach your community. The main difference is there is a strategic plan that the church is built around. It is a little much to explain in an introduction but it will explain itself during the series.
What is strategic community outreach?
Read the rest of the post here
by Rusty Ford
I am starting a new series on strategic community outreach. During this series I will share the 10 steps of strategic community outreach, the stages of implementing them and examples of how they are implemented.
As your read the series you might think that this sounds missional and you would be right. It is a blending of traditional with missional with a well thought out strategic plan for reaching the community. Most of what I have seen in traditional is attractional, bring the people to us. Most of what I have seen in missional is let’s take ministry or church out where they are. In strategic community outreach you are open to both and look for every way to reach your community. The main difference is there is a strategic plan that the church is built around. It is a little much to explain in an introduction but it will explain itself during the series.
What is strategic community outreach?
Read the rest of the post here
Suburban Parking Lot Church – giving everything away
I was reading a post from a friend last night about non traditional
churches. In the post he had a link to http://coffeehousechurches.com. I
went to the site and saw pretty much what I expected. It is a site
about missional churches in public places. It is an idea that I have
been intrigued with for a long time. In one of my books I have a chapter
on coffee house outreach and evangelism. While browsing through the
site I found this short document that I considered thought provoking.
I know this is not a model that most reading this blog would take for their church but you may find some ministry applications or some things just to think about.
Tomorrow I will share a post on some ways a traditional church can apply this to their outreach plan.
Read the rest of the article here.
I know this is not a model that most reading this blog would take for their church but you may find some ministry applications or some things just to think about.
Tomorrow I will share a post on some ways a traditional church can apply this to their outreach plan.
Read the rest of the article here.
Dynamic Community Outreach: Be Fruitful and Multiply: Expanding Your Influence...
Dynamic Community Outreach: Be Fruitful and Multiply: Expanding Your Influence...: Here is a very interesting article. As a retired church planter I have seen first hand how churches that plant churches grow. Not only do t...
Be Fruitful and Multiply: Expanding Your Influence Through Church Planting
Here is a very interesting article. As a retired church planter I have seen
first hand how churches that plant churches grow. Not only do the churches they
plant grow but they grew themselves. Of course this has to be planned wisely as
to not create a leadership void. Through out the year I will have several posts
of my own on the topic of church planting and links to others. I hope you enjoy
this one. .
Read the rest of the blog here
first hand how churches that plant churches grow. Not only do the churches they
plant grow but they grew themselves. Of course this has to be planned wisely as
to not create a leadership void. Through out the year I will have several posts
of my own on the topic of church planting and links to others. I hope you enjoy
this one. .
Read the rest of the blog here
Dynamic Community Outreach: Autopsy of a Deceased Church: 11 Things I Learned
by Rusty Ford
Dynamic Community Outreach: Autopsy of a Deceased Church: 11 Things I Learned: I bumped into this blog post. It has been around for a while. It has had over 40.000 views.The author is a church consultant that shares what he learned from one of the churches he pastored that was dying when he came and eventually closed its doors. He share insights from what he learned during this experience.
Dynamic Community Outreach: Autopsy of a Deceased Church: 11 Things I Learned: I bumped into this blog post. It has been around for a while. It has had over 40.000 views.The author is a church consultant that shares what he learned from one of the churches he pastored that was dying when he came and eventually closed its doors. He share insights from what he learned during this experience.
Autopsy of a Deceased Church: 11 Things I Learned
I bumped into this blog post. It has been around for a while. It has
had over 40.000 views. It was written by church consultant Thom S
Ranier. http://thomrainer.com
Thom has a pod cast about this post that you may want to listen to
http://thomrainer.com/2013/05/17/autopsy-of-a-deceased-church-rainer-on-leadership-005/
Autopsy of a Deceased Church: 11 Things I Learned
Thom S Ranier
I was their church consultant in 2003. The church’s peak attendance was 750 in 1975. By the time I got there the attendance had fallen to an average of 83. The large sanctuary seemed to swallow the relatively small crowd on Sunday morning.
The reality was that most of the members did not want me there. They were not about to pay a consultant to tell them what was wrong with their church. Only when a benevolent member offered to foot my entire bill did the congregation grudgingly agree to retain me.
Read the rest of the article here
Thom has a pod cast about this post that you may want to listen to
http://thomrainer.com/2013/05/17/autopsy-of-a-deceased-church-rainer-on-leadership-005/
Autopsy of a Deceased Church: 11 Things I Learned
Thom S Ranier
I was their church consultant in 2003. The church’s peak attendance was 750 in 1975. By the time I got there the attendance had fallen to an average of 83. The large sanctuary seemed to swallow the relatively small crowd on Sunday morning.
The reality was that most of the members did not want me there. They were not about to pay a consultant to tell them what was wrong with their church. Only when a benevolent member offered to foot my entire bill did the congregation grudgingly agree to retain me.
Read the rest of the article here
Why the Missional Church Will Fail
by Rusty Ford
Yesterday I was intrigued a bog title I saw, Why the Missional Church Will Fail, so I just had to read what the naysayer had to say. It turned out that it was not really a negative article at all. The author is part of the missional movement. Rather it was an enlightening article about the need for discipleship as we are missional.
Read the rest of the article here.
Yesterday I was intrigued a bog title I saw, Why the Missional Church Will Fail, so I just had to read what the naysayer had to say. It turned out that it was not really a negative article at all. The author is part of the missional movement. Rather it was an enlightening article about the need for discipleship as we are missional.
Read the rest of the article here.
Why the Missional Church Will Fail
Sunday, July 7, 2013
Newspaper and Newsletter Evangelism (July. Outreach, Evangelism and Discipleship Newsletter.)
Here is this months copy of Outreach,
Evangelism and Discipleship Newsletter. Each month we send out the best of this blog, guest articles and other information about these three subjects.
Sign up for this newsletter for free at Outreach, Evangelism and Discipleship Newsletter
I will not always have a theme to the newsletter. But this month
the theme is on Newspaper and Newsletter outreach. This topic is one of the more
powerful ways I know to reach your community so I pulled some of the stuff from
my blog and books in hopes that it will help you with your ministry.
Newspaper and Newsletter Outreach.
Press Releases
This is one of the best ways of making your church known in the
community. This is especially true if you live in a smaller town or your
community or suburban community has a newspaper. Most newspapers today are short
on staff and they look forward to people turning them on to local news events or
stories. I wish I would have known this when I was planting churches. After I
retired I managed a senior center. I called the paper or sent a press release
for every event we had. It was not long before I knew the two reporters and the
editor of the paper. No matter what we did at the senior center it was covered by
the paper. Of course I never sent trivial things to the paper as to not wear out
my welcome.
So whenever you have something special or newsworthy you are doing in the
community let the local paper know. Not everything you do is news worthy or
deserves a press release. Some events should be in the local events or calendar
section. Here are some examples of things for a press release
-
Milestone events such as a new building dedication, a major anniversary or something like opening a new daycare facility or shelter.
-
Events that you may you may do such as a bicycle fix up day, fix up a local park day or building a wheel chair ramp. These are best when the paper sees that there is a benefit for the general public.
-
Humanitarian things your church does. Sending a press release or calling and asking them to cover an event that is designed to help the disadvantaged in some way is one of the easier sells. If you are having a fundraiser for a sick child, teaming up with other organizations to raise money for the local food bank or any such endeavor then you have a winner on your hands.
-
Major recognition of pastor, staff or church is also news worthy. If one of these wins or is nominated for something like humanitarian of the year award, or becomes the regional representative for the denomination or is recognized by any local group such as the Chamber of Commerce or a local civic group.
Local events in the newspaper
Almost every paper has a local events section. This section can
go by many names but they are all basically the same. They are a calendar of
when things are going to happen in the area that the paper serves. If you make
the deadline then almost any event that you have will get listed.
Some papers have a
religious section. This is an easy place to get things your church is doing
listed as well.
Guest articles in the newspaper
Many papers love to have guest articles. They especially like
whimsical, heart-warming and encouraging articles. I have a friend that had a
long serious of articles published in the local paper about how she worked her
faith out in day to day situations. I told you about the editor I got to know, in one conversation he told me that it was easy to find bad news to print and
that he needed all the help he could to find
Some papers publish guest commentaries. I know a lot of pastors
who publish commentaries about events in the community in their local papers.
Newsletter Evangelism
Many churches are beginning to engage their communities by
providing local newspapers or newsletters. This can be one of the most effective
ways of reaching out into your community. There are three basic ways of doing
this:
- Having a series of newsletters that you canvas around the community
- A community newspaper
- An entertaining newspaper delivered to restaurants, coffee houses and other community gathering places
- A newcomer newsletter
Canvassing or Outreach Newsletter
There are many churches that are being successful in
leading people to Christ through this method. The newsletter is designed to be
of interest to the unchurched. The goal is to create a positive impression of
your church in the community and to provide an opportunity to share the gospel
with them.
The idea of a canvassing newsletter is simple. You start
with 4 to 8 newsletters on topics that people are interested in; such as teen
difficulty, finances, handling illness and other topics people would be willing
to take and read the newsletter. Then you take teams of people from your church
and once a week canvas the same houses. Each time you progress through the
number of newsletters. After the last week the papers are delivered, you do a
follow up by contacting each of these homes. Newsletterevangelism.com is
centered on this idea. It can be helpful to visit their site whether or not you
want to use their service.
http://newsletterevangelism.com/
The outreach newsletter is similar but not necessarily
followed up by a home visit. Many times this is sent to the community three to
six times a year. This can be done by canvassing a neighborhood, using a mailing
list or a general mailing that goes to every home in an area. This is usually a
short newsletter with one to four short articles of interest, some interesting
or fun stuff like trivia or humor and a short article from the pastor of the
church. Many times all of the articles deal with a theme such as overcoming
depression, surviving the holidays or how to make the most of summer vacations.
It is also good to include basic information about your church; list of upcoming
events that may be of interest, community resources that may have to do with the
topic and any ministry you may have at the church that can help people with the
topic. Do not make the newsletter too long, one page front and back is probably
enough. Add links to other resources on your website. This is another way for
them to become familiar with you.
Community Entertainment Newspaper
These are usually called café or restaurant newsletters.
There are two major companies that provide these. There is a good chance you
have seen them in a coffee house or restaurant. They are usually an 11x14 inch,
one page newspaper with advertising down both sides and content in the middle.
The content is light and entertaining to read. It includes things like jokes,
trivia, poetry and interesting stories. The providers of these papers contact
restaurants, cafes, libraries, doctor’s offices and anywhere you can put a local
free newspaper. Both companies provide a weekly newspaper.
The big companies produce a one size fits all publication.
This is because they use the same or similar content in cities all over the
world. I would suggest giving yours a more local flavor with local events,
inspirational content about local hero’s, poetry from local authors, book
reviews of local artists, news from local charities and listings for local art
events. When you give it a local feel, any place that carries the other papers
will probably take yours and maybe some who do not eccept the others. You can
probably get copies distributed to local civic groups, the Chamber of Commerce
and maybe even in local government buildings.
Unless you want to make it really profitable, I would
suggest keeping it at a non-profit level of advertisements. This would mean
having advertisements down one side of the page instead of both. This gives you
more room for content. There is also the option of having ads down one side and
across the bottom.
Of course you want to promote your church in the process.
If you want it to be acceptable in most places, then this cannot be the main
focus of the newspaper. I would suggest a “sponsored by” under the name of the
publication, a major ad spot and maybe a short word of encouragement from the
pastor.
While the big guys provide new copies each week, you have
the option of making it a bi- weekly publication if providing content is too
difficult to do weekly.
The two major publications are Coffee News and
Tidbits Weekly. I mention these as an example. Make sure your paper is
significantly different than theirs. This means not just a name change but topic
categories and various styling changes. Of course if you want to make it easy, you can
buy a franchise from either of these companies. If so, you would want to give
your church the top advertising spot.
Community Paper
A community paper is a small publication that provides
stories of interest to smaller communities. You might call it a community
newsletter because of its size. In contrast to a newspaper it is very small,
usually just one page printed on both sides. The difference between this and the
café news is the nature of the content. The content is specifically about the
community. Many small towns or communities do not have a newspaper simply
because they are so small that they do not produce enough news to justify one.
That does not mean that nothing happens worth mentioning. I know of many small
communities in my area that have such a paper. It is easy to get local sponsors
to place ads. It takes a little work to find stories of interest but is not that
hard.
Community Welcome Newsletter
This is one of my favorites. A community welcome newsletter
is sent to everyone who moves into your community. There are many companies that
provide new move-in mailing lists. The prices vary depending on the services you
want them to provide. They can be very affordable. Many will provide you with a
weekly, bi-weekly, monthly or quarterly list. In smaller communities a realtor
can probably supply you with this information. Search the internet for new
move-in lists.
The idea is to provide a short newsletter once a week for 4
to 8 weeks. You want to provide interesting, helpful and inspirational
information about your community. If you do so, then the newsletter will stand
out from all the marketing mailings they receive. Here are some of the things
that you can include:
- Inspirational articles, especially if they are about your community.
- Helpful resources in your community; such as libraries, parks, government services and any other helpful service you can find in your community.
- Fun things to do in your community; such as festivals, farmers markets, kids play areas and anything else that is interesting to do in your community.
- Art showings and museums
- A list of civic organizations
- Historical landmarks or a short history of the city. Many times the city website or Chamber of Commerce will have a short history of the city. If you ask them, they will likely give you permission to use it.
- A list of local charities
If done right, people will look forward to these
newsletters. I would suggest that, other than mentioning that the newsletter
comes from your church, not to spend much time talking about your church until
the later issues; except when something you do matches the content; such as
sponsoring a art fair at your church or any other activity that correlates with
the content of the newsletter. Also you can include a short word of information
in each issue from the pastor of the church.
Marketing people will tell you that a person does not
become familiar with a product or service until they have heard about it 6 to 8
times. By the end of the series you will be the best known church in the area
for those who do not have a church.
You can also invite them to a quarterly gathering with
community leaders and others at your church. It gives them a chance to meet
community leaders in person and give them the opportunity to get to know you on
a more personal level.
Visitor Follow-Up Newsletter
Many churches ask for an address when a visitor comes and
sends a thank you letter. Would it not be better to send four newsletters with
an encouraging or inspirational article from the pastor, testimonies and
information about ministries at your church?
Things to Make Newsletters More Effective
The first thing is to make sure the first article is a
hook. A hook is something very interesting that catches their attention so that
they want to read the newsletter.
The newsletter can be put in an envelope or folded and sent
as is. I suggest the latter. In this way the back page is half content while the
bottom half is where you put the mailing information. I would do this in full
color to catch their attention. The hook article would be on the top part of
this page since it will be the first thing they see.
Include in each newsletter links for more information on
your website. This would include other community services, more articles of
inspiration, poetry from local authors, and longer descriptions of fun things
and any other pertinent information. Visiting your website gives them a chance
to get to know you better and provides one more contact.
Provide in each newsletter a link to where people can
submit information. This is especially good for a community newsletter or
entertainment newsletter.
Some of these take time to do. You can consider asking
homeschoolers to help produce a community newspaper. Producing a newsletter can
be a great learning project for them. You can also join with another church. You
would not want to do this with canvassing newsletters or newcomer newsletters.
For advertising, contact all businesses listed in Christian
business listings.
- Here is a short booklet that may be helpful
http://www.elca.org/~/media/Files/Evangelizing%20church/resources/Developing%20an%20Outreach%20Newsletter%20for%20Your%20Neighboring%20Community.pdf - Here is an example of a longer newsletter published
monthly by Papa’s Pantry. It may be a little long and over advertized but
the advertizing may be enough to mail it to every home.
http://papaspantry.org/ccn/ - Contact schools, non-profits and community organizations to let them know that they can submit information as well as civic groups such as Kiwanis and Lions clubs.
- http://www.useful-community-development.org/homeowner-newsletter.html
- http://myezcondo.com/producing-an-effective-community-newsletter/
- http://www.freenewsletterideas.com/newsletter-layouts.htm Has tons of ideas but a lot of advertisements. Stick with the free stuff as the paid stuff is not that good.
Get your community involved with your mission through Causes.com
If you do not already know about Causes.com then you may be missing out. It
can be a powerful tool to help reach into your community for common causes.
You can use it as a tool for raising money from outside your church for
ministry you are doing in your community. It is an easy way for members of
your church to share with friends outreach campaigns that your church is
participating in.
The
Causes.com page is integrated with Facebook's custom open graph, which means
that it is easy for all members of your causes page to post via Timeline and
newsfeed. This includes both members of your church and anyone else who
joins because they agree with the specific campaign you are running. The
ability for supporters to tweet, email, and post a Facebook status update is
a click away on every campaign page. With a click of a button the members of
your church and others who are interested in what you are doing can let all
their friends know.
Causes.com has a safe a secure way to collect donations for any project you
may have. Both members of the cause and non-members can both make donations.
These donations are action-specific meaning that you can have multiple
fundraisers going for different outreaches at the same time.
Your organization has to be a non-profit to collect donations.
Here are a few examples of ways you can build goodwill and get people in
your community helping you in your community outreach. You can do this with
any cause you are interested in. You can use it to either raise awareness of
an issue or need, raise money for and issue or need or do both.
- Helping raise money for a local food bank (this could be one that you run).
- Raising money for a cancer patient or accident victim.
- Raising money to fix up a park in a low income area
- Building a homeless or battered women's shelter (this could be one you are building).
- Building awareness of any need in your community
- Working with your local PTA in raising money for a school (preferably one you have adopted and are working regularly with).
- Raising money for the arts. This could be coordinated with arts related outreaches you are doing in the community.
- Joining with any local charity in raising money. When you do this everyone involved in the charity knows that your church cares about them.
One of the features I like is that any member of your cause page can click a
link and ask that instead of giving you a birthday gift they give to a
campaign they support on your Cause.com page. After retiring from ministry I
ran a senior center for three years. We had a Causes.com page. Every year on
my birthday on Facebook where it said on all my friends pages that it was my
birthday it gave them the option of giving to the senior center instead of
giving me a gift. People I barely knew who would never think of giving me a
gift gave to the senior center. Each year I raised from $300 to $500
dollars. Your members may not average that much but multiply that times half
your members participating and you could raise a lot of money through out
the years.
http://www.causes.com/
An idea for flea markets, farmers markets and fairs.
Fundraisers for a school or children’s charityIf you are raising money for a school you adopted or a local children’s charity then this is a good place to do it. There are many ways to do this. If the children are selling something your rent the space and provide the awning and let the children sell. Be sure you have s good sign for your church and people available to talk with the people who stop by.
You can have a raffle. Get local businesses to give prizes for the raffle. Have all of the items on display. Try to have at least one very nice prize. Include very clear signage for what the raffle is for. Make sure that it is clear that your church is sponsoring the raffle for the charity. Have larger raffle tickets so that it is easy for them to write their name your half of the ticket and room on their half that states that the raffle is sponsored by your church. Have a specific time at the end of the event that the tickets are drawn. Provide the school or charity with a supply of raffle tickets to sell. Since every ticket has your church info on it is brings not only more exposure to your church but raises money for the school or charity. Be sure to send a press release to your local papers telling of the success of the event.
Reaching visitors through monthly deserts
One of the most effective follow-up things we did in church plants was to have a monthly get to know us dessert. I have seen them called various things such as "meet the staff", "get to know the church" and "who we are desserts" among a few.
Personally we did these at the two most successful church plants I
worked with. At these desserts we would have the staff, home group
leaders and Sunday school teachers. We found that around 75 percent of
the people who attended these desserts stayed at the church.
Many of the people who came did not come to the first dessert event
after they started coming to the church. Two or three weeks at the
church was not enough time, they were still in the "I am checking you out
and I want to be somewhat anonymous" stage. If we kept them around long
enough for the second monthly dessert we found they were more receptive
towards coming. We gave out a general invite during services to all new
people but gave personal invitations and sent personal invitations to
everyone that had been there over a month.
You can understand why we made it an effort to get the visitors to come
to this dessert. They played a major role in both churches growing from
35 to 150 in less than two years.
Best free Bible software
Many of you are familiar with some of the Bible software packages you can buy. I would like to share with you one that is free and is as good as most of the ones you can buy and is actually better than some. Of course it is not as good as the Logos software but it also does not start at $295. There are hundreds of add-on modules including nearly 100 commentaries, every Bible you can think of, Bible dictionaries and encyclopedias and more. The nice thing is that all the commentaries are connected to the Bible translations and when you are reading a verse you can click on any commentary you have and you are at that section. It is a resource I use every day.Here is a link to the website.
http://www.e-sword.net/
Here is where you download all Bible, commentaries and other resources
http://www.biblesupport.com/
Wednesday, July 3, 2013
Why the Missional Church Will Fail
Yesterday I was intrigued a bog title I saw, Why the Missional Church Will Fail, so I
just had to read what the naysayer had to say. It turned out that it was not
really a negative article at all. The author is part of the missional movement.
Rather it was an enlightening article about the need for discipleship as we are
missional.
I first thought when reading the post was, hey you are
standing on my soap box. Jesus gave us a mission and that mission is to make
disciples. I see very little talk about discipleship these days. When I do I
see little action behind it.
My favorite quote from the post is "If you
disciple people well, you will always get the missional thing. Always."
Another
quote that hits the point, " So what is the engine of
the church? Discipleship. I’ve said it many times: If you make disciples,
you will always get the church. But if you try to build the church, you will
rarely get disciples."
These
quotes come from the beginning of the blog post there is much more meat to the
blog. You can read the entire post here.
Why
the Missional Church Will Fail by Mike Breen
Tuesday, July 2, 2013
Keeping the Vision Alive.
Keeping the vision alive
Rusty Ford
One of the things I have noticed about many successful churches is that they have a clear vision for the mission of their church. They know where they are going, why they are going there and how they are going to get there. Most of all not only do the leaders know this but so do the members of the church.
It is important not only to have a mission statement but it needs to be short, understandable and achievable. A mission statement is only valuable if it truly states the mission of the church; it is understood and believed in by the leadership and the members of the church and then put into action.
The important thing once you have it is not only to begin to act on it but to keep it fresh. By this I mean that it is not in the background. Leaders and people are regularly reminded of it. The ultimate goal is that this becomes the passion of your church.
Reminding people of the vision is important. I have heard pastors talk of the Nehemiah Principle. This principle is based on the people forgetting the vision of building the wall after 28 days and Nehemiah having to remind the people of the vision. With so much grabbing at our attention every day we need to be often reminded of things important in our lives this includes the vision of our church.
Early in my ministry I did an internship at Overlake Christian Church. At the time it was a congregation of around 4000. I never saw a written vision statement but everyone knew the vision of the church it was simple. We were going to win our community to Christ by leading people to Jesus, discipling them and teaching them to lead others to Christ.
This may seam overly simplistic but everyone knew and understood it. The entire congregation was centered on these goals. Staff meetings were centered on how to better pursue the goals and every function of the church was evaluated as to how they fit into these goals. This vision was talked about from the pulpit, there were training conferences and hundreds of lay leaders equipped to participate and bring others into participating in the vision.
I am not saying that this should be the vision for your church. Our Father has a unique plan for all churches in the greater church. I am saying that once you have found that vision make it yours and keep it fresh and alive.
Rusty Ford
One of the things I have noticed about many successful churches is that they have a clear vision for the mission of their church. They know where they are going, why they are going there and how they are going to get there. Most of all not only do the leaders know this but so do the members of the church.
It is important not only to have a mission statement but it needs to be short, understandable and achievable. A mission statement is only valuable if it truly states the mission of the church; it is understood and believed in by the leadership and the members of the church and then put into action.
The important thing once you have it is not only to begin to act on it but to keep it fresh. By this I mean that it is not in the background. Leaders and people are regularly reminded of it. The ultimate goal is that this becomes the passion of your church.
Reminding people of the vision is important. I have heard pastors talk of the Nehemiah Principle. This principle is based on the people forgetting the vision of building the wall after 28 days and Nehemiah having to remind the people of the vision. With so much grabbing at our attention every day we need to be often reminded of things important in our lives this includes the vision of our church.
Early in my ministry I did an internship at Overlake Christian Church. At the time it was a congregation of around 4000. I never saw a written vision statement but everyone knew the vision of the church it was simple. We were going to win our community to Christ by leading people to Jesus, discipling them and teaching them to lead others to Christ.
This may seam overly simplistic but everyone knew and understood it. The entire congregation was centered on these goals. Staff meetings were centered on how to better pursue the goals and every function of the church was evaluated as to how they fit into these goals. This vision was talked about from the pulpit, there were training conferences and hundreds of lay leaders equipped to participate and bring others into participating in the vision.
I am not saying that this should be the vision for your church. Our Father has a unique plan for all churches in the greater church. I am saying that once you have found that vision make it yours and keep it fresh and alive.
Monday, July 1, 2013
Facebook Questions tool for Evangelism and Relation Building.
Facebook Questions tool for Evangelism and Relation Building.
Rusty Ford
There is a great tool for engaging people in conversation in Facebook. It is called Facebook questions. It used to be offered on your status update but now it is just on Facebook pages and groups. It includes a poll option to give people a choice of answers.
This allows you to be as creative as you want to be. You can have a question or poll that has to do with a sermon series. It could be about how to deal with life tragedies, questions about faith or anything else that can bring about positive discussion. Oh did I say discussion? You will be amazed just how much discussion will happen with each question. You suggest with the question to comment on how the questions applies to you. Say you have a question about how you deal with a life tragedy ask the respondents to share how they overcame can be a positive way for your members to share their faith in a non threatening way.
Here is how it works.
To ask a question, in a group or page (this could be the Facebook page or Facebook group for your church). Click on the Offer, Event + button and another window will pop down.
Then click on the question link.
You then have a place to ask your question and the option to add poll options. When you click on poll options you get another drop down menu.
If you want to use the poll option, click on add an option and type the poll result and hit enter. An option with a check box will be created.
Here is a sample I put together.
You can then share it with friends just hit the share button and you will be given option of where you want to share it.
Rusty Ford
There is a great tool for engaging people in conversation in Facebook. It is called Facebook questions. It used to be offered on your status update but now it is just on Facebook pages and groups. It includes a poll option to give people a choice of answers.
This allows you to be as creative as you want to be. You can have a question or poll that has to do with a sermon series. It could be about how to deal with life tragedies, questions about faith or anything else that can bring about positive discussion. Oh did I say discussion? You will be amazed just how much discussion will happen with each question. You suggest with the question to comment on how the questions applies to you. Say you have a question about how you deal with a life tragedy ask the respondents to share how they overcame can be a positive way for your members to share their faith in a non threatening way.
Here is how it works.
To ask a question, in a group or page (this could be the Facebook page or Facebook group for your church). Click on the Offer, Event + button and another window will pop down.
Then click on the question link.
You then have a place to ask your question and the option to add poll options. When you click on poll options you get another drop down menu.
If you want to use the poll option, click on add an option and type the poll result and hit enter. An option with a check box will be created.
Here is a sample I put together.
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