Tuesday, August 20, 2013

Reaching your community through your website.

Reaching your community through your website.
By Rusty Ford

The church website is one of the most valuable outreach tools there is. I see very few good church websites as far as outreach is concerned. In fact I did a search for about 100 churches in my area and less than half even had a webpage. Some are just bad while some do a good job of meeting the needs of the congregation.  There are a very few that do a good job communicating to the community. Two important questions to ask are “Why would anyone outside our church want to look at our webpage?” and “What can we do to make our website inviting to those who do not go to our church?”

Any church committed to reaching their community should not be content having a good website; they should desire having a great website. A great website is one that is beautiful, easy to navigate, speaks to the church community, Christians moving into the area and speaks to the community. Many people looking for a church look at the church website before coming; so it is important to have all the information that they will need to make the decision to visit your church.

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