By Rusty Ford
The church website is
one of the most valuable outreach tools there is. I see very few good
church websites as far as outreach is concerned. In fact I did a search
for about 100 churches in my area and less than half even had a webpage.
Some are just bad while some do a good job of meeting the needs of the
congregation. There are a very few that do a good job communicating to
the community. Two important questions to ask are “Why would anyone
outside our church want to look at our webpage?” and “What can we do to
make our website inviting to those who do not go to our church?”
Any church committed to reaching their community should not be content having a good website; they should desire having a great website. A great website is one that is beautiful, easy
to navigate, speaks to the church community, Christians moving into the
area and speaks to the community. Many people looking for a church look
at the church website before coming; so it is important to have all the
information that they will need to make the decision to visit your
church.
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